Anti-hunger organization Share Our Strength has teamed up with the National Restaurant Association to host a webinar May 23 to help restaurateurs drive sales and grow business during the next Dine Out for No Kid Hungry campaign.
The event will be held from 3:30 to 4:30 p.m. and feature renowned restaurateur George McKerrow Jr., chief executive and co-founder of the Ted's Montana Grill casual-dining chain.
During the presentation, McKerrow will discuss:
? the methods that worked for Ted's Montana Grill when it participated in the fundraiser last year
? how the company rallied managers and team members to support the cause
? relevant and compelling marketing tactics that were used to boost the cause
A 40-year restaurant industry veteran, McKerrow founded the LongHorn Steakhouse chain and RARE Hospitality Group as well as upscale establishments Aria and Canoe in Atlanta, before rolling out Ted's Montana Grill in 2002. That concept was born when the restaurateur, looking to start up an eco-friendly, socially responsible chain, partnered with billionaire entrepreneur/environmentalist Ted Turner to offer consumers more healthful and environmentally friendly fare, including bison that is raised on Turner's Montana ranch.
Dine Out for No Kid Hungry is a national campaign that aims ? through the support of participating restaurants ? to drive sales and raise funds through culinary events that support SOS' imperative to end childhood hunger in America by 2015. This year, the Dine Out will be held Sept. 16-22. Last year, more than 5,500 restaurants raised nearly $2.4 million. This year's goal is to engage 10,000 restaurants and raise $5 million.
The NRA last month announced its commitment to help Share Our Strength triple the amount of funds raised during the Dine Out for No Kid Hungry campaign through 2013.
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