Benefits Of Email Marketing And How It Boosts Profits | EOTF Forum

The internet has revolutionized businesses and opened up new avenues for profit making. This can be done through email marketing which enables businesses to design targeted promotions in order to attract their customers. Close to 60% of marketers believe email is the best way to reach customers and create revenues. Email marketing strategy boosts online sales and more importantly has stood the test of time and the new challenges posed by social networking sites. There are certain online marketing companies that excel in this field like the iContact email marketing services.
The main reasons for preferring email marketing are its widespread use, frequency of use compared to social networking sites. More than 90% of internet users use email and close to three fourths of email users check their email half a dozen times. Moreover, only 65% of internet users follow social networking sites.
Email usage is predicted to grow continuously as the internet spreads among more people than ever and email traffic will increase correspondingly. Email is also used by some customers to find best deals by subscribing to online newsletters. More than 70% of internet users shop for products online and approximately a tenth of retail sales in the US happen online.
Customers who get email marketing spend more than 80% on shopping and their orders are larger and frequent. Businesses get a ROI of approximately $44 for each marketing dollar spent through emails. There are also professional firms such as iContact that help businesses with email marketing.

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